Google has announced that there will be no more updates to its search algorithm this year.
According to The Next Web, the search engine giant announced that there will be ”no major Panda updates until the New Year” earlier this
The news will come as a relief to online retailers who rely heavily on SEO to attract customers to buy products from their website in the lead-up to the Christmas holidays. week via its official Twitter account.
In truth, Google has always been notoriously quiet around the Christmas time since the uproar of the Florida update in 2003, which many retailers blamed for massive profit losses over the festive period.
However, it was thought that some retailers’ whose rankings fell in the last Panda update were expecting Google to correct what they believed to be mistakes.
The last official Panda update was version 3.1, which occurred on November 18th and affected 35 per cent of search results. Many industry experts have predicted that updates will continue to occur on a regular basis once the New Year celebrations have died down.
Writing for powerretail.com.au, content creator Natasha Sholl said: “When it comes to SEO, is change always a bad thing? One thing is certain, Panda won’t stay quiet for long.”